![principle app logo principle app logo](https://mir-s3-cdn-cf.behance.net/project_modules/fs/042256135424143.61e98f6ea53de.png)
Would you be able to remember the brand you just saw?Ī memorable logo helps a brand or message get into the viewer’s memory.ĭo you want to know the best strategy to achieve memorability?Ī visual analogy establishes a 1 to 1 relationship between an image and something that exists in the real world. If you’re driving at 50 miles per hour on a highway, you only have a few seconds to glance at a billboard as your drive by. Memorability especially goes hand in hand with some of the other principles, such as simplicity, relevance, and distinction. What’s the use of a logo if it doesn’t stick in your head?Ī logo that is memorable is effective at promoting and identifying a brand. Memorability principle: Memorable logos make use of visual analogies to stick in our memory. In a space in which crowded or complex designs is the norm (such as deodorants), a minimalist design might make your brand distinct.ĭistinction is all about differentiation in relation to other brands, trends, customer expectations, and strategy. You can add distinction to a logo through the strategic use of color or by using a specific style or design trend.įor instance, in a space in which blue is a very common color (such as web apps, for example), you can use purple or orange to achieve distinction. If you were designing a label for a new deodorant, how would you make it distinct?ĭistinction can be achieved in different ways, depending on different factors, such as the brand itself, competition, or the market. Have you ever been to a deodorant aisle at your local drug store or supermarket?
![principle app logo principle app logo](https://cdn.dribbble.com/users/467044/screenshots/14899004/fluently_nav_final_comp_1.png)
Today, everything is branded, and we increasingly rely on images to make decisions.Ī logo must be able to effectively distinguish itself from the competition. Relevanceĭistinction Principle: The Pepsi logo achieved distinction by completely differentiating itself from Coca-Cola. Use only what you need and the elements that convey the intended meaning in the most powerful way. It means that the fewer elements you can use to communicate the idea, concept, or “feel” behind a brand, the more effective a logo is.Īs the classic Bauhaus School saying says, “Less is more”.
![principle app logo principle app logo](https://miro.medium.com/max/800/1*MZYaAmcQQChRmwxtPJPXVg.gif)
However, this in no way means that a logo should not be well-thought or have depth. The only way you can achieve this is by keeping your logo straightforward and uncomplicated. The more you try to fill up a logo with visual elements, the more cluttered and scattered it becomes, and thus the less effective it is at communicating that single, most important message. Simplicity allows a logo to be flexible, focused, and memorable. The principle of simplicity is present in all the other logo design principles.īecause a logo must be simple in order to communicate effectively, and communication is the main objective of a logo. If you can learn only one principle of logo design, it should be this: Simplicity.